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I think in colours and draw inspiration from the pulsating energy of urban landscapes, memorabilia, foraged flowers, poetry, vernacular design and craftsmanship.


It started with a ritual of bringing textiles to a friend's boutique and collaborating with skilled artisans in my neighbourhood, who treated me to a hot cup of masala chai and village folklore. Visual documentation of artisanal and sustainable brands through my blog was a natural progression like Bias, Doodlage, Matter Prints, and Obataimu to name a few.


With over 14 years of experience, I have cultivated a diverse background collaborating with leaders across industries such as art, fashion, sustainability, cultural, and social entrepreneurship. As a seasoned Creative Director and Stylist, I have overseen many dynamic projects, including editorials, digital films, web series, and feature productions.


Additionally, as an independent Brand & Content Strategist, I specialize in offering consultancy tailored to crafting compelling and impactful narratives through brand identity and communication.


In a recent endeavour, I managed first of its kind costume art exhibition titled 'India in Fashion' at NMACC, Mumbai. I'm thrilled to actively contribute to the evolution of artisanal crafts in this post-modern era. Reimagine the boundless possibilities and redefine the artistic landscape. 


Join me on this artistic journey!

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