About

I think in colours and draw inspiration from the pulsating energy of urban landscapes, memorabilia, foraged flowers, poetry, vernacular design and craftsmanship.

 

It started with a ritual of bringing textiles to a friend's boutique and collaborating with skilled artisans in my neighbourhood, who treated me to a hot cup of masala chai and village folklore. Visual documentation of artisanal and sustainable brands through my blog was a natural progression like Bias, Doodlage, Matter Prints, and Obataimu to name a few.

 

With over 14 years of experience, I have cultivated a diverse background collaborating with leaders across industries such as art, fashion, sustainability, cultural, and social entrepreneurship. As a seasoned Creative Director and Stylist, I have overseen many dynamic projects, including editorials, digital films, web series, and feature productions.

 

Additionally, as an independent Brand & Content Strategist, I specialize in offering consultancy tailored to crafting compelling and impactful narratives through brand identity and communication.

 

In a recent endeavour, I managed first of its kind costume art exhibition titled 'India in Fashion' at NMACC, Mumbai. I'm thrilled to actively contribute to the evolution of artisanal crafts in this post-modern era. Reimagine the boundless possibilities and redefine the artistic landscape. 

 

Join me on this artistic journey!